Born in Los Angeles but bred with a global perspective, G/FORE conceptualized with a passion for modern design combined with a love of golf. Inspired by art, architecture, and high fashion, G/FORE is distinguished by our attention to detail, sophisticated ease, whimsical nature, and youthful energy. We consistently strive to make a powerful and colourful impact on our favourite game. Our intent is to disrupt the industry while honouring the sport and its rich traditions.


Peter Millar was founded in 2001 with a single cashmere sweater. Through this initial garment, an ethos emerged to embody luxury, elegance and a dedication to superior craftsmanship. Today the brand has grown to include luxury performance sportswear, seasonal resort apparel, refined tailored clothing, and sartorial accessories. Each offering features the finest raw materials and fabric innovations while utilizing the world's best spinners, artisanal workshops and highly specialized factories.


We are relentless in perfecting our products so you can perform at your highest level. Every feature fulfills a purpose- every detail offers an elevated experience.